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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~isPartOf:"The business of sport management"
~person:"Kwak, Dae Hee"
~subject:"Sport"
~subject:"Sportveranstaltung"
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Sportveranstaltung
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Kwak, Dae Hee
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Sport, Business and Management : an international journal ; SBM
The business of sport management
International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
2
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
3
Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee
;
Clavio, Galen E.
;
Eagleman, Andrea N.
; …
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
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