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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Son, Sung Wook"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Werbewirkung
Advertising effects
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brand-color congruity
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Son, Sung Wook
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
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