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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject:"Medienverhalten"
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Media usage
9
Mediennutzung
9
Consumer behaviour
7
Konsumentenverhalten
7
Sport event
6
Sportveranstaltung
6
Sport
5
Sports
5
USA
5
United States
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Sportmarketing
4
Sports marketing
4
Professional sports
3
Profisport
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media consumption
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Brand image
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Markenimage
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Motivation
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Sport organization
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Sportorganisation
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Advertising effects
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Arbeitsgruppe
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Brand management
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Fernsehprogramm
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Fernsehwerbung
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Football
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Fußball
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Internet marketing
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Markenführung
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Marketingmanagement
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Mobile communications
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English
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Chan-Olmsted, Sylvia M.
2
Fink, Janet S.
2
Larkin, Ben
2
Andrew, Damon P. S.
1
Blaszka, Matthew
1
Clavio, Galen
1
Greenwell, T. Christopher
1
Hwang, Hansol
1
Inoue, Yuhei
1
James, Jeffrey D.
1
Kim, Seungmo
1
Kwak, Dae Hee
1
Lovell, M. David
1
O'Neal, Nick
1
Park, Sangchul
1
Parker, Heidi M.
1
Pederson, Paul M.
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Trail, Galen T.
1
Walsh, Patrick
1
Williams, Antonio S.
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Xiao, Min
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Yang, Hyejoo
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
BLM-Schriftenreihe
8
IZA Discussion Papers
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF Working Papers
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
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ECONIS (ZBW)
9
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1
A gratification model of sport team mobile application usage
Hwang, Hansol
;
Yang, Hyejoo
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 163-176
Persistent link: https://www.econbiz.de/10012815569
Saved in:
2
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
3
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
4
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
5
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
Saved in:
6
An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
Saved in:
7
Differences in event brand personality between social media users and non-users
Walsh, Patrick
;
Clavio, Galen
;
Lovell, M. David
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
Saved in:
8
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
9
Spectator motives : why do we watch when our favorite team is not playing?
Fink, Janet S.
;
Parker, Heidi M.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003940620
Saved in:
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