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~isPartOf:"Springer Gabler Research"
~person:"Drengner, Jan"
~person:"Gummerus, Johanna"
~person:"Koskela-Huotari, Kaisa"
~person:"Osborne, Stephen P."
~person:"Tronvoll, Bård"
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Markenkommunikation mit Sport : Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic
Drengner, Jan
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2013
Persistent link: https://www.econbiz.de/10010220515
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