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Brand management
18
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18
Markenpolitik
17
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13
Innovationsmanagement
13
Strategisches Management
10
Strategic management
9
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1
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1
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1
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1
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1
Böckermann, Florian
1
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1
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1
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1
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1
Drengner, Jan
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hohn, Bettina
1
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1
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1
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1
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1
Lindow, Corinna M.
1
Matros, Raimund
1
Möhlenbruch, Dirk
1
Niggemann, Markus
1
Ommen, Nils O.
1
Pennemann, Karin
1
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Springer Gabler Research
Journal of business research : JBR
2,068
SpringerLink / Bücher
1,678
IMF Staff Country Reports
1,158
Technological forecasting & social change : an international journal
972
Industrial marketing management : the international journal for industrial and high-tech firms
900
Strategic Direction
874
International journal of production economics
748
Business strategy and the environment
659
International journal of innovation management
604
The journal of brand management : an international journal
590
Management science : journal of the Institute for Operations Research and the Management Sciences
585
Springer eBook Collection
583
European journal of operational research : EJOR
572
International journal of technology management : IJTM
545
Journal of retailing and consumer services
542
Technology analysis & strategic management
532
International journal of production research
523
Research policy : policy, management and economic studies of science, technology and innovation
502
NBER working paper series
494
Strategic management journal
494
Technovation : the international journal of technological innovation, entrepreneurship and technology management
471
Europäische Hochschulschriften / 5
461
The journal of product & brand management
451
Journal of open innovation : technology, market, and complexity
443
International journal of hospitality management
434
Gabler Edition Wissenschaft
426
Working paper / National Bureau of Economic Research, Inc.
420
NBER Working Paper
403
IEEE transactions on engineering management : EM
400
International business review : the official journal of the European International Business Academy
385
Harvard business review : HBR
384
Journal of revenue and pricing management
375
Journal of business ethics : JOBE
355
Harvard-Business-Manager : das Wissen der Besten
350
Journal of strategic marketing
350
Management Decision
348
European Journal of Marketing
334
Discussion paper / Centre for Economic Policy Research
332
The journal of business & industrial marketing
328
Long range planning : LRP ; international journal of strategic management
298
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ECONIS (ZBW)
54
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1
Portfolio-Werbung als Technik des Impression Management : Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2013
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010203693
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2
Strategisches Portfoliomanagement in dynamischen Technologiemärkten : Entwicklung einer Portfoliomanagement-Konzeption für TIME-Unternehmen
Wendt, Susanne
-
2012
Persistent link: https://www.econbiz.de/10009573030
Saved in:
3
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
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4
Supporting reuse in business case development
Van Putten, Bart-Jan
-
2013
Persistent link: https://www.econbiz.de/10009699561
Saved in:
5
A strategic fit perspective on family firm performance
Lindow, Corinna M.
-
2013
Persistent link: https://www.econbiz.de/10009629494
Saved in:
6
Gezielte Erfolgsplanung in KMU : Zielorientierung als strategisches Controlling-Instrument
Dünser, Beatrix
-
2013
Persistent link: https://www.econbiz.de/10009711890
Saved in:
7
Executive teams in research-based spin-off companies : an empirical analysis of executive team characteristics,
strategy
, and performance
Tietz, Rigo
-
2013
Persistent link: https://www.econbiz.de/10009740133
Saved in:
8
Markenkommunikation mit Sport : Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic
Drengner, Jan
-
2013
Persistent link: https://www.econbiz.de/10010220515
Saved in:
9
Technologie, Strategie und Organisation
Burr, Wolfgang
(
ed.
);
Stephan, Michael
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011570145
Saved in:
10
Strategische Erfolgsfaktoren professioneller Sportorganisationen
Sontag, Bernd
-
2012
Persistent link: https://www.econbiz.de/10009548989
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