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Consumer behaviour
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Springer Gabler Research
Journal of retailing and consumer services
31
NBER working paper series
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Tourism management : research, policies, practice
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SpringerLink / Bücher
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Journal of travel and tourism marketing
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Working paper / National Bureau of Economic Research, Inc.
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Discussion paper / Centre for Economic Policy Research
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Journal of business research : JBR
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Marketing intelligence & planning
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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NBER Working Paper
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Gabler Edition Wissenschaft
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Tourism economics : the business and finance of tourism and recreation
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CESifo working papers
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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International journal of hospitality management
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Segmentation in social marketing : process, methods and application
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The journal of consumer marketing
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Discussion papers / CEPR
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Europäische Hochschulschriften / 5
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Faculty & research / Insead : working paper series
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International journal of industrial organization
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International journal of retail & distribution management
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Journal of banking & finance
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Journal of international financial markets, institutions & money
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Discussion paper / Tinbergen Institute
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of financial economics
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Journal of food products marketing
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ECONIS (ZBW)
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Bestimmung des Repositionierungsspielraums von Marken : Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse
Boch, Sonja
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2013
Persistent link: https://www.econbiz.de/10010220516
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Mikrogeographische Marktsegmentierung mit Mixture-Modellen
Rankl, Stefanie
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2013
Persistent link: https://www.econbiz.de/10010442744
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Wert- und bedürfnisorientierte Segmentierung von Konsumgütermärkten : eine empirische Analyse am Beispiel der Augenoptikbranche
Medelnik, Norbert Georg
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2012
Persistent link: https://www.econbiz.de/10009521711
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