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~isPartOf:"Springer Texts in Business and Economics"
~language:"eng"
~person:"Reinartz, Werner"
~type_genre:"Glossary included"
~type_genre:"Lehrbuch"
~type_genre:"Monografische Reihe"
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Reinartz, Werner
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
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Third edition
-- Impact of CRM on Marketing Channels -- CRM Issues in the
Business-To-Business
Context -- Customer Privacy Concerns and …
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