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~isPartOf:"Springer Texts in Business and Economics"
~person:"Evanschitzky, Heiner"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Stauss, Bernd"
~subject:"Consumer behaviour"
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Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
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