Ratten, Vanessa (ed.) - 2022 - 1st ed. 2022.
1. Entrepreneurial innovation through strategy and competition -- 2. Porter’s Business Strategies and Business … and marketing strategy: Exploring the consumer “attitude–behavioural intention” gap in the sport sponsorship context -- 6 … competitiveness. This book presents at length examinations on how entrepreneurship can facilitate healthier strategy and competition …