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~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of brand management : an international journal"
~person:"Kulczynski, Alicia"
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
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Markenführung
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Brand image
3
Markenimage
3
Advertising effects
2
Werbewirkung
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Aging population
1
Alternde Bevölkerung
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Associations
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Authenticity
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand
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Brand color
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Brand community participation
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Brand personality
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Cause-Related Marketing
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Cause-related marketing
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Celebrity endorsement
1
Celebrity responsibility
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Co-branding
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Kulczynski, Alicia
Balmer, John M. T.
13
Powell, Shaun M.
10
Burmann, Christoph
8
Merrilees, Bill
8
Ahlert, Dieter
6
Golob, Urša
6
Iglesias, Oriol
6
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Mizera, Sue
6
Wiedmann, Klaus-Peter
6
Bruhn, Manfred
5
Burghausen, Mario
5
Grace, Debra
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Kreutzer, Ralf T.
5
Piehler, Rico
5
Theobald, Axel
5
Zarantonello, Lia
5
Abratt, Russell
4
Baumgarth, Carsten
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Davies, Mark A. P.
4
Gil Saura, Irene
4
Hennigs, Nadine
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Ilicic, Jasmina
4
Jones, Richard
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Kleinaltenkamp, Michael
4
Melewar, T. C.
4
Podnar, Klement
4
Schmidt, Holger J.
4
Sung, Yongjun
4
Urde, Mats
4
Valette-Florence, Pierre
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Abimbola, Temi
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Springer eBook Collection / Business and Economics
The journal of brand management : an international journal
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
4
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related
marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
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