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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Wissenschaftliche Arbeitspapiere / F"
~person:"Huber, Frank"
~subject:"Kundenmanagement"
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Kundenmanagement
Consumer behaviour
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Deutschland
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Huber, Frank
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The journal of product & brand management
Wissenschaftliche Arbeitspapiere / F
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Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10004861674
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