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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Wissenschaftliche Arbeitspapiere / F"
~person:"Huber, Frank"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Verbraucherverhalten
4
Brand management
3
Deutschland
3
Germany
3
Markenführung
3
Brand image
2
Markentreue
2
Theorie
2
Theory
2
Advertising
1
Advertising effects
1
Advertising media
1
Berufsfußballspieler
1
Beziehungsmarketing
1
Bias
1
Brand
1
Brand love
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Commitment <Management>
1
Customer satisfaction
1
Dienstleistung
1
Emotion
1
Estimation
1
Flatrate
1
Football
1
Fußball
1
Hedonic and utilitarian products
1
Identification
1
Inner and social self
1
Kognition
1
Kundenmanagement
1
Lukas Podolski
1
Luxury goods
1
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German
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Huber, Frank
Vera, Jorge
2
Ahmad, Fayez
1
Bednarek, Marei
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Blacha, Kirsten
1
Boslau, Madlen
1
Bozkurt, Sıddık
1
Bösener, Kathrin
1
Büttner, Miriam
1
Chang, Hua
1
Dwivedi, Abhishek
1
Dávalos, Jorge
1
Fleer, Jessica
1
Giovanis, Apostolos
1
Gligor, David
1
Gourville, John T.
1
Guzman, Francisco
1
Habachi, Salma
1
Hernani-Merino, Martin
1
Huang, Travis K.
1
Just, David
1
Kim, Pielah
1
Lentz, Patrick
1
Libaque-Saenz, Christian Fernando
1
Lin, Kuan-Yu
1
Liu, Hancheng
1
Lu, Jinzhao
1
Matute, Jorge
1
Menidjel, Choukri
1
Murshed, Feisal
1
Nayeem, Tahmid
1
Palau i Saumell, Ramon
1
Preuss, H.
1
Pérez, Andrea
1
Regier, Stefanie
1
Rodríguez del Bosque, Ignacio A.
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SpringerLink / Bücher
The journal of product & brand management
Wissenschaftliche Arbeitspapiere / F
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Springer eBook Collection / Business and Economics
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
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