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~isPartOf:"SpringerLink / Bücher"
~language:"eng"
~language:"pol"
~subject:"Kundenwert"
~type_genre:"Lehrmittel"
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
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2018
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Third edition
-- Impact of CRM on Marketing Channels -- CRM Issues in the
Business-To-Business
Context -- Customer Privacy Concerns and …
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