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~isPartOf:"SpringerLink / Bücher"
~person:"Könecke, Thomas"
~subject:"Multimedia"
~subject:"Online-Marketing"
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
-
1. Aufl. 2016
Professor für
Medienwirtschaft
und Marketing am Fachbereich Design, Informatik und Medien der Hochschule RheinMain, Wiesbaden …
Persistent link: https://www.econbiz.de/10014017747
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