Boardman, Rosy (ed.); Blazquez, Marta (ed.); … - 2019
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained … goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in …, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce …