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~isPartOf:"Spudai / University of Piraeus : journal of economics and business"
~language:"eng"
~language:"lit"
~language:"pol"
~language:"slk"
~language:"spa"
~person:"Kabak, Irwin W."
~subject:"Entrepreneurship approach"
~subject:"Kongress"
~subject:"Risk management"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
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Balancing the media budget, reach and frequency in marketing communications : a macro approach
Kabak, Irwin W.
- In:
Spudai / University of Piraeus : journal of economics …
40
(
1990
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10001110166
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