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~isPartOf:"Stanford University Graduate School of Business research paper"
~person:"Iacovone, Leonardo"
~type_genre:"Non-commercial literature"
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B-to-B-Marketing
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B2C channel marketing
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Iacovone, Leonardo
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Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
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