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~isPartOf:"Start-up enterprises and contemporary innovation strategies in the global marketplace"
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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit
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Kumar, Rohit Vishal
;
Dutta, Anindya
- In:
Start-up enterprises and contemporary innovation …
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(pp. 136-152)
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2018
Persistent link: https://www.econbiz.de/10011764699
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