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~isPartOf:"Strategic corporate communication in the digital age"
~subject:"Einzelhandel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Consumer behaviour
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Capriello, Antonella
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Riboldazzi, Sabina
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Strategic corporate communication in the digital age
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Brick & mortar shopping in the 21st century
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Emotional, sensory, and social dimensions of consumer buying behavior
3
Gabler Edition Wissenschaft
3
Handbook of research on retailer-consumer relationship development
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Theoretische Fundierung und praktische Relevanz der Handelsforschung
3
Advanced technologies management for retailing : frameworks and cases
2
Challenges for the trade of Central and Southeast Europe
2
Channel strategies and marketing mix in a connected world
2
DUV : Wirtschaftswissenschaft
2
Europäische Hochschulschriften / 5
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
2
Handbuch Multi-Channel-Marketing
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Konsum und Verhalten
2
Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
New perspectives on critical marketing and consumer society
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
2
Schriften zur Handelsforschung
2
Sortimentsstrategien in Industrie und Handel
2
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
2
Trends im Handel : Analysen und Fakten zur aktuellen Situation im Handel
2
2007 Business & Economics Society International Conference ; Vol. 1
1
2007 Business & Economics Society International Conference ; Vol. 2
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced machine learning algorithms for complex financial applications
1
Advances in electronic marketing
1
Advancing insights on brand management
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
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