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~isPartOf:"Strategic management : a European approach"
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Strategic management : a European approach
Journal of retailing and consumer services
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Retailing in the 21st century : current and future trends
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
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