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~isPartOf:"Strategic marketing in tourism services"
~subject:"Customer value"
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Search: subject_exact:"Fremdenverkehrsmarketing"
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Customer value
Tourism marketing
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Tourismusmarketing
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Beziehungsmarketing
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Event-Marketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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Cooper, Chris
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Ding, Peiyi
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Gao, Lihua
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Strategic marketing in tourism services
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism review of AIEST
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International journal of islamic marketing and branding
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International journal of services, economics and management
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Journal of business research : JBR
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of vacation marketing : an international journal
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Marketing efficiency in tourism : coping with volatile demand
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The journal of business strategy
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Tourist experience development : designed attributes, perceived experiences and customer value
Gao, Lihua
;
Scott, Noel
;
Ding, Peiyi
;
Cooper, Chris
- In:
Strategic marketing in tourism services
,
(pp. 215-230)
.
2012
Persistent link: https://www.econbiz.de/10009581733
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2
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
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