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~isPartOf:"Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]"
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Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Springer eBook Collection
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International journal of hospitality management
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Information systems research : ISR
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International journal of electronic marketing and retailing : IJEMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Tourism management : research, policies, practice
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Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
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Cogent business & management
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Journal of management information systems : JMIS
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International journal of technology marketing : IJTMkt
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Business horizons
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Psychology & marketing
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Journal of promotion management : JPM
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The journal of product & brand management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing management : MM
46
International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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Kundenbindung durch Direktmarketing
Link, Jörg
;
Frey, Ulrich Dirk
- In:
Strategien zur Schaffung und Erhaltung von …
,
(pp. 59-90)
.
1998
Persistent link: https://www.econbiz.de/10003849697
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