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Strategies and tools for managing connected consumers
Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
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(pp. 46-69)
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2020
Persistent link: https://www.econbiz.de/10012106733
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