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~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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Sponsoring
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Aragonés-Jericó, Cristina
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Strategies in sports marketing : technologies and emerging trends
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of sport finance
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Behavioural sports economics : a research companion
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Marketing analysis in sport business : global perspectives
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport marketing in a global environment : strategic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The economics of sport and the media
1
The evolution of brands : from signals of quality to storehouses of trust
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
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