Giesen, Edward; Berman, Saul J.; Bell, Ragna; Blitz, Amy - In: Strategy & Leadership 35 (2007) 6, pp. 27-33
Purpose – The purpose of this paper is to find out what exactly the term business model innovation encompasses and what type yields the best results. Design/methodology/approach – IBM Consulting researchers first identified the main types of business model innovation, which can be used alone...