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~isPartOf:"Strategy case book"
~subject:"Profisport"
~type_genre:"Fallstudie"
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Profisport
Borussia Dortmund GmbH
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Deutschland
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Football
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Fußball
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Germany
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Professional sports
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Sport organization
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Sportorganisation
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Büchler, Jan-Philipp
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Heyer, Thilo
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Strategy case book
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
5
International journal of sports marketing & sponsorship
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Sport public relations and communication
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Business strategies : types, benefits and effects on firm performance
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Controlling-Forschungsbericht
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Corporate reputation review : an international journal
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
Eastern economic journal
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European Sport management quarterly : ESMQ
1
Gestion
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Handbook of research on integrating social media into strategic marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
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International journal of leisure and tourism marketing : IJLTM
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sport finance
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Journal of sport management : the official journal of the North American Society of Sport Management
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KulturKommerz
1
Labor and Employment Relations Association series
1
Long range planning : LRP ; international journal of strategic management
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Social e-enterprise : value creation through ICT
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Sportmanagement : SPM
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Supply chain management : applications for manufacturing and service industries
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The journal of business & industrial marketing
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Wirtschaft und Gesellschaft
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You'll never walk alone : stakeholder management and corporate strategy at Borussia Dortmund
Büchler, Jan-Philipp
;
Heyer, Thilo
- In:
Strategy case book
,
(pp. 67-81)
.
2015
Persistent link: https://www.econbiz.de/10011391574
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