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Strong brands, strong relationships
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Success factors for the implementation of an intended brand personality : conceptual framework and insights from the Swiss lurxury industry
Hoyer, Wayne D.
;
Krohmer, Harley
;
Lobschat, Lara
- In:
Strong brands, strong relationships
,
(pp. 330-342)
.
2015
Persistent link: https://www.econbiz.de/10011316653
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