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~isPartOf:"Sustainability in Business Management"
~subject:"Internet marketing"
~subject:"Virales Marketing"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
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Internet marketing
Virales Marketing
Consumer behaviour
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advertising effectiveness
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eco-tourism
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Sustainability in Business Management
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
International journal of advertising : the quarterly review of marketing communications
3
Research
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Business horizons
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Ethics, social responsibility and sustainability in marketing
2
Journal of business research : JBR
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Gabler Research
1
International journal of industrial organization
1
International journal of retail & distribution management
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing letters : a journal of research in marketing
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Reinventing management strategies : the design for future ; issues in marketing and finance
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
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Springer Gabler Research
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Springer-Gabler Research
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The changing financial landscape : financial performance analysis of real and banking sectors in Europe
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The international review of retail, distribution and consumer research
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Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
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