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~isPartOf:"Sustainable Marketing Management : Grundlagen und Cases"
~person:"Diller, Hermann"
~person:"Piga, Claudio A."
~person:"Simon, Hermann"
~subject:"Cause-Related Marketing"
~type_genre:"Book section"
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Nachhaltigkeit in der Preis- und Konditionenpolitik
Simon, Hermann
;
Gathen, Andreas von der
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 251-270)
.
2014
Persistent link: https://www.econbiz.de/10010476272
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