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~isPartOf:"Tübinger Diskussionsbeiträge"
~subject:"Consumer behaviour"
~subject:"Media economics"
~subject:"Werbung"
~type_genre:"Working Paper"
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Internationale Werbemittelgestaltung und internationale Mediaselektion : eine Betrachtung unter dem Ziel der Maximierung der Ansprachen
Streich, Michael
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1997
Persistent link: https://www.econbiz.de/10013268619
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