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~isPartOf:"Tübinger Diskussionsbeitrag"
~person:"Dalkmann, Holger"
~person:"Nufer, Gerd"
~type_genre:"Arbeitspapier"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Working Paper"
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Advertising effects
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DFB-Vereinspokal
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Deutscher Fußball-Bund
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Deutschland
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Erfolgsfaktor
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Event marketing
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Event-Marketing
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Football
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Germany
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Nufer, Gerd
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Bestimmung und Analyse der Erfolgsfaktoren von Marketing-Events anhand des Beispiels DFB-adidas-Cup
Nufer, Gerd
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10009232805
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