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~isPartOf:"Technischer Vertrieb"
~person:"Kleinaltenkamp, Michael"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Brand image
Markenimage
Marketingmanagement
Investitionsgütermarketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
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Beschaffung
2
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Marketing management
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Procurement
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Beziehungsmanagement
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Beziehungsmarketing
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Business-to-Business-Marketing
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Competitive strategy
1
Customer service
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Inter-firm cooperation
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International marketing
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Internationales Marketing
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Kundenmanagement
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Kundenservice
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Market segmentation
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Marktsegmentierung
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Physical distribution
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Preismanagement
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Pricing strategy
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Product management
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Produktmanagement
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Relationship marketing
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Sales promotion
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Strategic management
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Strategisches Management
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Unternehmenskooperation
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Verkaufsförderung
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Kleinaltenkamp, Michael
Kumar, V.
Plinke, Wulff
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Technischer Vertrieb
Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in services marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Engineering online library
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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2
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
3
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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