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~isPartOf:"Technischer Vertrieb"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
~subject:"Verkaufspersonal"
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Investitionsgütermarketing
Verkauf
Verkaufspersonal
Lieferantenmanagement
4
Supplier relationship management
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Marketingmanagement
3
Beschaffung
2
Direktmarketing
2
Marketing management
2
Procurement
2
Betriebliche Wertschöpfung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Competitive strategy
1
Customer service
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Kundenmanagement
1
Kundenservice
1
Market segmentation
1
Marktsegmentierung
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Relationship marketing
1
Sales promotion
1
Strategic management
1
Strategisches Management
1
Unternehmenskooperation
1
Value creation
1
Verkaufsförderung
1
Vertrieb
1
Wettbewerbsstrategie
1
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Book / Working Paper
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Collection of articles of several authors
4
Lehrbuch
4
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4
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3
Textbook
3
Handbook
1
Handbuch
1
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German
4
Author
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Kleinaltenkamp, Michael
4
Plinke, Wulff
3
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Technischer Vertrieb
Industrial marketing management : the international journal for industrial and high-tech firms
74
The journal of business & industrial marketing
29
Journal of business research : JBR
19
Journal of business-to-business marketing
18
SpringerLink / Bücher
14
The journal of personal selling & sales management : JPSSM
13
Journal of personal selling & sales management : JPSSM
12
Journal of marketing
10
Journal of the Academy of Marketing Science
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Gabler Edition Wissenschaft
6
Handbook of business-to-business marketing
6
Harvard business review : HBR
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
essentials
5
Harvard-Business-Manager : das Wissen der Besten
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Marketing : MAR
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Business horizons
3
European research on management and business economics
3
Europäische Hochschulschriften / 5
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
Fortschritt-Berichte VDI / 16
2
Gabler-Edition Wissenschaft
2
International business review : the official journal of the European International Business Academy
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of logistics : research and applications
2
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ECONIS (ZBW)
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1
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
2
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
3
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
4
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
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