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~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Bouwman, Harry"
~person:"Dwivedi, Yogesh Kumar"
~person:"Jelassi, Tawfik"
~person:"Kazbegi, Aleksander"
~subject:"Zielgruppe"
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Zielgruppe
Advertising
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Advertising effects
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Artificial neural network
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Behavioral targeting advertising
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Mobile Business
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Mobile advertising
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Mobile business
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Mobile commerce
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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Neural networks
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Neuronale Netze
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Online-Marketing
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TAM
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TAM2
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Bouwman, Harry
Dwivedi, Yogesh Kumar
Jelassi, Tawfik
Kazbegi, Aleksander
Ooi, Keng-Boon
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Tan, Garry Wei-Han
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Wang, Guoqiang
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Yuan, Yunpeng
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Technological forecasting & social change : an international journal
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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