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~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Dawes, John"
~person:"Dwivedi, Yogesh Kumar"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
3
Viral marketing
2
Virales Marketing
2
AI-enabled services
1
Advertising
1
Advertising effects
1
Artificial intelligence
1
Artificial neural network
1
Awe experience
1
Behavioral targeting advertising
1
Beziehungsmarketing
1
COVID-19
1
Customer engagement
1
Customer journey
1
Digital disruption
1
Digitalisierung
1
Digitization
1
Fashion
1
Internet marketing
1
Künstliche Intelligenz
1
Mobile Business
1
Mobile advertising
1
Mobile business
1
Mobile commerce
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Mode
1
Motivated consumer innovativeness
1
Motivation
1
Neural networks
1
Neuronale Netze
1
Online-Marketing
1
Path to purchase
1
Purchase intentions
1
Relationship marketing
1
Social Web
1
Social web
1
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Dawes, John
Dwivedi, Yogesh Kumar
Malhotra, Naresh K.
Pepels, Werner
Akram, Muhammad Shakaib
2
Caputa, Wiesława
2
Chen, Shih-Chih
2
Divakaran, Pradeep Kumar Ponnamma
2
Hajli, Nick
2
Kautish, Pradeep
2
Lin, Chieh-Peng
2
McLean, Graeme J.
2
Nadeem, Waqar
2
Ooi, Keng-Boon
2
Osei-Frimpong, Kofi
2
Shareef, Mahmud Akhter
2
Tan, Garry Wei-Han
2
Teck Ming Tan
2
Xiong, Jie
2
Acquila-Natale, Emiliano
1
Ahammad, Mohammad F.
1
AlKheder, Sharaf
1
Alshibani, Safiya Mukhtar
1
Amirkhanpour, Monaliz
1
Babutsidze, Zakaria
1
Balaji, M. S.
1
Banerjee, Subhojit
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Batat, Wided
1
Baudier, Patricia
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Benyoucef, Morad
1
Bhatti, Zeeshan Ahmed
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Biswas, Baidyanath
1
Boissieu, Élodie de
1
Borle, Sharad
1
Brengman, Malaika
1
Cabeza-Ramírez, L. Javier
1
Calabuig Moreno, Ferran
1
Cappiello, Giuseppe
1
Cham Tat Huei
1
Champniss, Guy
1
Chang, Chia-Chin
1
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Technological forecasting & social change : an international journal
Journal of retailing and consumer services
12
Journal of business research : JBR
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of business-to-business marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer behaviour
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The journal of brand management : an international journal
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of market research
1
Journal of advertising research
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Legends in marketing
1
Marketing Research (USA) summer 2009
1
Operations management research : OMR ; advancing practice through theory
1
Praktische Betriebswirtschaft
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
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1
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
2
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
3
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
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