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~isPartOf:"Technological forecasting & social change : an international journal"
~person:"El Ghazi, Hamid"
~person:"Kim, Ki Youn"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
2
Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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