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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Value creation"
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Deutschland
Internet marketing
Value creation
Mobile Business
21
Mobile business
21
Mobile communications
15
Mobilkommunikation
15
Consumer behaviour
10
Konsumentenverhalten
10
Innovation adoption
8
Innovationsakzeptanz
8
Electronic money
6
Elektronisches Geld
6
Mobile Anwendung
6
Mobile application
6
Mobile phone
4
Mobiltelefon
4
Mobile payment
3
Neural networks
3
Neuronale Netze
3
Adoption
2
Advertising
2
Advertising effects
2
Behavioral intention
2
Betriebliche Wertschöpfung
2
Consumer behavior
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Customer value
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Demographic variable
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Information technology
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Informationstechnik
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Innovation diffusion
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Innovationsdiffusion
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Kundenwert
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M-commerce
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Mobile advertising
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NFC
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Online-Marketing
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TAM
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Bautista, John Robert
1
Broek, Tijs van den
1
Böhm, Markus
1
Dwivedi, Yogesh Kumar
1
Ehrenhard, Michel
1
Gewald, Heiko
1
Goh, Dion Hoe-Lian
1
Krcmar, Helmut
1
Lin, Trisha T. C.
1
Ooi, Keng-Boon
1
Paragas, Fernando
1
Schulz, Thomas
1
Tan, Garry Wei-Han
1
Wang, Guoqiang
1
Wijnhoven, Fons
1
Yuan, Yunpeng
1
Zimmermann, Sina
1
Zinck Stagno, Marc
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Technological forecasting & social change : an international journal
SpringerLink / Bücher
13
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of business information systems : IJBIS
5
Journal of business research : JBR
5
Springer eBook Collection
5
Business horizons
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of retailing and consumer services
4
Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
E-marketing ; Vol. 3
3
Electronic markets : the international journal on networked business
3
Gabler Edition Wissenschaft
3
Handbook of research on mobile marketing management
3
International journal of electronic business
3
Arbeitsberichte Mobile-Internet-Business
2
Asia Pacific journal of marketing and logistics
2
Breaking new ground in theory and practice
2
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Faculty & research / Insead : working paper series
2
HMD : Praxis der Wirtschaftsinformatik
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing research
2
Journal of organizational computing and electronic commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Research
2
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ECONIS (ZBW)
4
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1
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
2
Value co-creation and co-destruction in service ecosystems : the case of the Reach Now app
Schulz, Thomas
;
Zimmermann, Sina
;
Böhm, Markus
; …
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012805535
Saved in:
3
Unlocking how start-ups create business value with mobile applications : development of an App-enabled Business Innovation Cycle
Ehrenhard, Michel
;
Wijnhoven, Fons
;
Broek, Tijs van den
; …
- In:
Technological forecasting & social change : an …
115
(
2017
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011880946
Saved in:
4
Developing location-based mobile advertising in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
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