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~isPartOf:"Technological forecasting & social change : an international journal"
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Technological forecasting & social change : an international journal
Legends in marketing
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Journal of advertising research
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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The network challenge : strategy, profit, and risk in an interlinked world
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Addison-Wesley series in marketing
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California management review
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Continuing to broaden the marketing concept : making the world a better place
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Does marketing need reform? : fresh perspectives on the future
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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Innovation diffusion models of new product acceptance
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International marketing ; Vol. 1
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International marketing ; Vol. IV
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International series in quantitative marketing : ISQM
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Journal of the Academy of Marketing Science
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Long range planning : LRP ; international journal of strategic management
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Marketing research : a magazine of management and applications
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Prentice-Hall foundations of marketing series
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Prentice-Hall international series in management
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Quantitative marketing techniques and analyses
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Relational and functional integration
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Review of marketing research
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The digital breakthrough
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The impact of theory on representations of the consumer and the marketing organisation
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Assessing the impact of patent infringement on new product sales
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
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pp. 13-27
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