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~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Göttgens, Olaf"
~subject:"Digitale Plattform"
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Telecommunications policy : the international journal of digital economy, data sciences and new media
Tourism management : research, policies, practice
Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
2
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Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
;
Dörrenbacher, Sven
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211-229)
.
2008
Persistent link: https://www.econbiz.de/10003652477
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2
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211 - 229)
.
2008
Persistent link: https://www.econbiz.de/10014559562
Saved in:
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