Cavalcante, Luiz Ricardo; Araújo, Bruno César Pino … - 2013
The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork … up contesting Brazilian incumbents in the bus bodywork segment. As compared to the automobile industry as whole, bus … Marcopolo and universities, research centers and other bus bodywork companies. However, there is cooperation between Marcopolo …