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~isPartOf:"The American economic review"
~subject:"Direktmarketing"
~subject:"Theory"
~subject:"Werbepsychologie"
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The American economic review
International journal of advertising : the quarterly review of marketing communications
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Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
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2
Information gatekeepers on the Internet and the competitiveness of homogeneous product markets
Baye, Michael R.
;
Morgan, John
- In:
The American economic review
91
(
2001
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10001595131
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