P, Barros Pedro; Jarle, Kind Hans; Tore, Nilssen; Lars, … - In: The B.E. Journal of Economic Analysis & Policy 4 (2005) 1, pp. 1-20
We present a model of competition between two advertising-financed media firms when consumers dislike advertising. We apply the model to analyze competition between Internet portals and find that equilibrium prices of advertising are higher the less differentiated the portals are perceived to...