//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The European business journal"
~person:"Abouzeedan, Adli"
~person:"Burger, Christa Engel Pletcher"
~person:"Melewar, T. C."
~person:"Olbrich, Rainer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Automotive market
1
Brand
1
Brand management
1
Europa
1
Europe
1
Kfz-Markt
1
Markenartikel
1
Markenführung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Abouzeedan, Adli
Burger, Christa Engel Pletcher
Melewar, T. C.
Olbrich, Rainer
Sambrook, Lydia
1
Published in...
All
The European business journal
Journal of business research : JBR
3
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
The journal of brand management : an international journal
2
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing / Fernuniversität : Forschungsbericht
1
Corporate reputation review
1
EuroMed journal of business
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Handelsforschung
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International mergers and acquisitions
1
International studies of management and organization
1
Journal of strategic marketing
1
Markenartikel : das Magazin für Markenführung
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Qualitative market research : an international journal
1
Research papers from the Chair of Marketing
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of brand power : a review of the European car market
Melewar, T. C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->