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~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"Thesis on economics and business administration"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
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Konsumentenverhalten
Kundenintegration
Brand loyalty
9
Markentreue
9
Beziehungsmarketing
6
Brand management
6
Consumer behaviour
6
Markenführung
6
Relationship marketing
6
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5
Markenartikel
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Markenimage
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Block, Martin P.
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Cleff, Thomas
1
Mathews, Jose
1
Pattanayak, J. K.
1
Raut, Umesh Ramchandra
1
Riivits-Arkonsuo, Iivi
1
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The IUP journal of brand management : IJBRM
Thesis on economics and business administration
Journal of retailing and consumer services
26
The journal of product & brand management
24
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Gabler Edition Wissenschaft
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
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ECONIS (ZBW)
6
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
A study on brand loyalty and its associaltion with demographics of consumers : evidence from the cellphone market in India
Raut, Umesh Ramchandra
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 30-44
Persistent link: https://www.econbiz.de/10011411341
Saved in:
4
Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi
-
2015
Persistent link: https://www.econbiz.de/10011483294
Saved in:
5
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
6
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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