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~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Panda, Tapan K."
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Panda, Tapan K.
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The IUP journal of brand management : IJBRM
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Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.
;
Panda, Tapas K.
;
Mishra, Kamalesh
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
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2
Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Panda, Tapan K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011635578
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