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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand loyalty"
~subject:"International marketing"
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Brand loyalty
International marketing
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Block, Martin P.
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Cleff, Thomas
1
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Mathews, Jose
1
Pattanayak, J. K.
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The IUP journal of brand management : IJBRM
The journal of product & brand management
30
The journal of brand management : an international journal
27
Journal of business research : JBR
26
Journal of retailing and consumer services
25
European journal of marketing : EJM
12
Asia Pacific journal of marketing and logistics
9
Journal of international marketing
9
Marketing intelligence & planning
9
Journal of strategic marketing
8
International journal of internet marketing and advertising : IJIMA
7
International journal of retail and distribution management
7
Journal of international consumer marketing
7
Handbook of research in international marketing
6
International journal of contemporary hospitality management
6
International journal of hospitality management
6
Journal of fashion marketing and management
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Australasian marketing journal
5
Cogent business & management
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of marketing analytics : JMA
5
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Islamic marketing
4
Journal of hospitality marketing & management
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Corporate reputation review
3
European journal of marketing
3
International journal of Indian culture and business management
3
International journal of advertising : the review of marketing communications
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International journal of business excellence
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International journal of consumer studies
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ECONIS (ZBW)
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
4
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
5
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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