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~isPartOf:"The IUP journal of marketing management : IJMM"
~person:"Aydinli, Aylin"
~person:"Chugan, Pawan K."
~person:"Malik, Garima"
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The IUP journal of marketing management : IJMM
International journal of economic issues : IJEI
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Journal of consumer research : JCR ; an interdisciplinary journal
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Impact of promotional campaigns featuring kids on the purchase behavior of customers
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
The IUP journal of marketing management : IJMM
12
(
2013
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009723486
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