Ralston, Peter M.; Keller, Scott B.; Grawe, Scott J. - In: The International Journal of Logistics Management 31 (2020) 4, pp. 905-929
Purpose: The purpose of the current research seeks to understand what role supply chain (SC) collaboration plays in effectively managing customers of a firm. The research also investigates what role industry competitive intensity plays on SC collaboration formation. Design/methodology/approach:...