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~isPartOf:"The Lahore journal of business"
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Beziehungsmarketing
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markentreue
3
Relationship marketing
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Brand image
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Markenimage
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brand loyalty
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Brand
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Customer engagement
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Digitalisierung
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Digitization
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Electronic Banking
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Marketingmanagement
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Youth
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brand image
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brand switching
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digitization
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gold jewelry
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online banking
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purchase intention
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young consumers
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Ali, Aasir
1
Billah, Usamah Iyyaz
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Ghouri, Arsalan Mujahid
1
Khan, Naveed R.
1
Khattak, Toobah Sharif
1
Lodhi, Rab Nawaz
1
Muhammad, Arshad Khushi
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Rasheed, Muhammad Shahid
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Ul Abedin, Zain
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The Lahore journal of business
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
Research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
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ECONIS (ZBW)
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1
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
2
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
3
Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir
;
Muhammad, Arshad Khushi
;
Rasheed, Muhammad …
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
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