Sanchez-Casado, Noelia; Cegarra Navarro, Juan Gabriel; … - In: The Learning Organization 23 (2016) 1, pp. 23-42
knowledge in the process of creating customer capital, in the context of SNSs. Design/methodology/approach – A total of 259 … develop an indirect effect on customer capital, through the direct effect that brand knowledge has on it. Therefore, the …